Protecting What Matters Most!

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Founded in 2017 by Danny Liu, DW Insurance & Financial Services began with a clear vision: to deliver honest, affordable, and comprehensive insurance coverage without the limitations of big corporate agencies.

Danny Liu brings over 15 years of experience in the insurance industry. He previously worked with both captive insurance companies and independent agencies. Frustrated by the restrictions that often left clients with either high prices or insufficient coverage, he decided to create something better.

In 2017, Danny started the agency with just two people in McKinney, Texas. His mission was simple — help families and businesses across Texas and Oklahoma find the best combination of coverage and value.

Today, we have grown to a team of 10+ dedicated professionals, proudly serving over 2,000 clients with more than 10,000 active policies. We specialize in Auto, Home, Health, Life, and Commercial Insurance, helping our clients protect what matters most with smart, budget-friendly solutions.

From our humble beginning to becoming a trusted name in Texas and Oklahoma, our focus has never changed: putting clients first with personalized service, expert guidance, and access to top-rated carriers.

To deliver honest, affordable, and comprehensive insurance protection with exceptional personal service. We help our clients protect what matters most — without the stress or high costs often found elsewhere.